OUR STORY
FROM IDEA TO REALITY
Versus Socks was founded in 2015 by Hanno Lategan and Jurgens Uys. Both enthusiastic entrepreneurs who have a great passion for sports.
While both were still studying, and always on the lookout for exciting business opportunities, they were frustrated by the boring, limited and low quality socks that were available at the time. They realised there is a gap in the sports market for comfortable, durable and good looking socks and they jumped at the opportunity.
From there they started drafting on their future plans. Designs were created, reliable local manufacturers were pinpointed and Versus Socks came to life.
We strive to always move forward in ensuring we inspire as many people to enjoy exercise through excitement and creativity. Providing you with socks that will make you perform in comfort and style.
TODAY
From idea to first samples. From first samples to over 2 million pairs sold. From a team of 2 to a team of 15. From 1 design to over 1000 designs. From Stellenbosch, South Africa to the world. It's been an awesome journey and thanks to your awesome support, we can't wait for what the future holds.
AUG 2014
Hanno and Jurgens with the first samples of Versus Socks
TIMELINE
JAN 2015
Our first order wasn't big enough to justify two types of packaging (Race & Trail). So we ordered one type and applied the Race and Trail stickers by hand.
MARCH 2015
Our first ever expo. A 2x1 meter stand at the Cape Town Cycle Tour Expo.
OCT 2016
We moved out of Hanno's parents garage and into the first Versus Socks office (we have since moved a few times as we keep growing, thanks to all your support!)
NOV 2016
The OG Versus Socks Bakkie took us anywhere and everywhere across the country.
APRIL 2017
We achieved one of our main goals which was to get Versus Socks into one of the large chain stores in South Africa. Versus Socks has since been available in Sportsmans Warehouse countrywide!
MAY 2019
Another amazing goal reached - we opened our first Versus Socks Shop in Stellenbosch!
OCT 2019
We reached 20k followers on Instagram followers! We celebrated with a 5km run, and over 400 Versus fans showed up!
APRIL 2020
During the Covid 19 Lockdown period we hosted several Versus Virtual Runs. During the full lockdown over 16 000 people joined Virtually to complete a 5km around their house!
OCT 2020
Yet another big milestone was reached, we launched Versus Socks in the UK.
JULY 2021
We have expanded our reach into even more retail stores including Totalsports and Cape Union Mart.
MAY 2022
After hosting 3 virtual events during COVID-19, we thought it was about time that we host a non-virtual event and we hit it off with a bang! ASICS and Garmin joined as official partners and we had over 1000 entries!
JULY 2022
After opening our Stellenbosch flagship store in 2019, we decided to give it an upgrade and expanded our store to make it BIGGER & BETTER and included a coffee window.
OCTOBER 2022
A Revolutionary Step for Versus Socks: The Versus Socks Distribution Centre!Our new in-house warehousing ensures that every pair of socks you receive is flawless and in impeccable condition. Bringing top-notch sock experience like never before!
FEBRUARY 2023
Our Biggest Versus Run Party Yet! With a record-breaking 1100+ participants, this was the event of the year. Proudly supported by GARMIN as our official event partner, we had an amazing day in the stunning setting of Frannschoek.
JUNE 2023
Always Evolving and Expanding! Our Stellenbosch Flagship store just got a major upgrade, including an exciting collaboration with Plato Coffee for our new coffee window. Don't miss out on our enhanced shopping experience firsthand.
+ MANY MORE AWESOME MEMORIES ALONG THE WAY
Thank you for the awesome support so far! This is just the start and the timeline will just continue growing.
Here's to many more happy steps together!
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Our Achievements
40+
Product
10+
Awards
120+
Happy Customers
8+
Countries
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Seth Carson
Position
Thomas Son
Manager
LyLy
Marketer
Linda
Designer
LanLan
Marketer
Selena
CEO
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